Factors Affecting Investments
in Intangible Assets:
Insights from Indian Companies
Aparna Bhatia, and Khushboo Aggarwal
PUBLISHED : 26 Feb 2024
Abstract
The present study focuses on assessing the intangible assets of a business comprehensively
and identifying the industry- and firm-specific factors influencing the investment in intangibles.
Using a fairly large sample of 346 companies for a period of seventeen years from 2000-2001
to 2016-2017, various hypotheses were tested by applying the Generalized Method of Moments
(GMM). The effect of firm-size, market-share and profitability were found to be positive
and significant on the investment in intangible assets, while leverage, age and capital intensity
were found to be negatively influencing the same. The findings of the study may help managers
to re-direct the limited resources towards investment in intangible assets as their businesses
grow in size, profitability and market-share. The new and young companies must make
deliberate efforts to invest in intangibles in order to secure distinctive competencies and a
sustainable competitive advantage. With respect to India, a majority of research studies have
assessed the determinants of intangible assets in terms of R&D only. The present study
contributes to the extant literature by measuring intangibles holistically including visible intangible
assets like licenses, purchased goodwill, patents, copyright and other intangible assets and
invisible intangible assets representing external Structure (brands, customer and supplier
relations); internal structure (the organisation management, legal structure, manual systems,
attitudes, R&D); and individual competence (education and experience).
Key Words
Determinants, Firm specific variables, Generalized Method of Moments (GMM),
Intangible assets, Resource-based view
Author Biography
Aparna Bhatia Associate Professor, University School of Financial Studies, Guru Nanak Dev University, Amritsar, India.
E-mail:
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Khushboo Aggarwal Assistant Professor, Department of Commerce, Pt. Mohan Lal S.D. College for Women, Gurdaspur, India; and
is the corresponding author. E-mail:
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