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Integrating Crowdsourcing Model with Public Transportation Infrastructure: A Sustainable Solution for E-Commerce Logistics in Tier-I Cities

Nitin Ram* and G V R K Acharyulu**

DOI: https://doi.org/10.62206/sajm.30.5.2024.205-230

PUBLISHED : 11 JUNE 2024

Abstract

Climate change has emerged as a significant global concern, demanding immediate action to address environmental issues and foster the development of sustainable models that mitigate the detrimental impacts of environmental degradation. This study aims to conceptualize on how the sustainability in e-commerce logistics can be achieved through the utilization of public transportation and crowdsourcing model, particularly in tier-I cities. The crowdsourcing model operates based on the existing commuting networks within cities, allowing customers or crowd shippers to conveniently collect or deliver goods at designated mini-hubs located either inside or in proximity to transit stations. Crowd shippers, who are individuals utilizing public transportation for their personal purposes, willingly participate in carrying goods or packages during their journeys. With e-commerce experiencing rapid growth and a projected target of 220 million online shoppers by 2025, substantial logistics support is required throughout the supply chain, encompassing the first mile, last mile, and reverse logistics. However, this growth also raises concerns regarding the environmental impact stemming from vehicle emissions, which significantly contribute to global warming. To mitigate this challenge, the integration of crowdsourcing model and the utilization of public transportation emerge as highly promising solutions that envision sustainability within the logistics sector.

Key Words

Crowdsourcing, e-commerce, Sustainability, Logistics, Last-mile

Author Biography

Nitin Ram
Research Scholar, School of Management Studies, University of Hyderabad, Hyderabad, Telangana, India. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

G V R K Acharyulu
Professor, School of Management Studies, University of Hyderabad, Hyderabad, Telangana, India. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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